What is Digital Marketing?
November 10, 2022
Any form of marketing or promotion using the internet is considered digital marketing.
More than 3.5 billion (yes, 3.5 billion) active social media users today
63% of businesses have increased their digital marketing budgets just within the past year. The majority of advertising in today’s world takes place online.
Digital marketing services include:
Social Media/Content Creation
Email/SMS Marketing
Web Design
SEO/SEM
Brand Identity
When you see a swoosh, you think of Nike. This is not because you have been surrounded by nonstop ads that cookie you into buying some Nike shoes. This is the result of building an incredible brand identity. People buy from Nike because, well, they are Nike. The swoosh holds a specific value, a certain status, and a particular reputation. By creating engaging social media pages early on, and endorsing the right athletes, Nike has built their ever-so-popular brand identity that has lasted, and grown, throughout the decades.
Brand Presence
Go onto Google and search for “gym near me.” What results came up first? I bet you are currently looking at the top three. Now, what results came up last? Yup, exactly…you don’t see them. This is just one example of the differences between businesses with a strong brand presence vs. a weak brand presence. Creating consistent content, and taking advantage of paid traffic are great ways to boost your brand presence online. Thousands of people actively search for your product or service every day. The big question is, will you be there when they need you?
Need help with your digital marketing? We can help.
All digital marketing services serve to do at least one of two things:
Build brand identity
Increase brand presence.
