Design & Build Remodelers
Results
In just six months, Design & Build Remodelers achieved the following:
Ranked in the local 3-pack for competitive high-traffic keywords, such as “remodeling Cedar Rapids” and “kitchen remodel near me.”
A 300% increase in organic traffic to their website.
3 projects generated through his GBP alone, converting into $110,000+ in additional revenue.
About the Client
Design & Build Remodelers is a full-service remodeling company located in Cedar Rapids, Iowa. With expertise in kitchen and bathroom remodels, home additions, and custom renovations, the company has built a strong reputation for high-quality work and customer satisfaction. While Cedar Rapids is a sizable and competitive market, Gary, the owner, knew it was an achievable one to win with the right strategy and partner.
Industry
Remodeling
Client Goals
When Gary approached us, he had a clear and specific goal:
Rank in the local 3-pack on Google: Gary understood the importance of appearing in the top three local search results. These coveted spots are where customers are most likely to click, driving valuable leads.
Build brand awareness and engagement: Beyond ranking locally, Gary wanted to leverage social media to position Design & Build Remodelers as a go-to remodeling company in Cedar Rapids, increasing trust and visibility in the community.
Services Provided: Social Media Management and Local SEO
Grandir Solutions partnered with Design & Build Remodelers to create a winning strategy focused on achieving their goals and maximizing their online visibility. Here’s how we did it:
Local SEO Optimization
Google Business Profile: We revamped their Google Business Profile, ensuring it was fully optimized with targeted service categories, accurate business information, and professionally curated photos of their remodeling projects.
Localized Keyword Targeting: By conducting in-depth keyword research, we identified the most relevant search terms, such as “kitchen remodeling Cedar Rapids” and “bathroom remodeler near me.” These keywords were integrated into their website content, service pages, and GBP posts to boost their local rankings.
On-Page SEO Enhancements: We optimized their website’s meta descriptions, header tags, and structured data, ensuring search engines could easily index and rank their site.
Social Media Management
Content Creation: To engage with the local audience, we developed a robust content strategy showcasing before-and-after photos, client testimonials, and project spotlights. These posts highlighted the company’s craftsmanship and built trust among potential clients.
Community Engagement: We managed interactions with followers, responded to comments, and actively engaged with local homeowners’ groups to increase brand awareness.
Building Authority Through Reviews
We implemented a review generation campaign to encourage happy clients to leave glowing testimonials on their Google Business Profile. These reviews played a pivotal role in boosting credibility and increasing their local rankings.
Tracking and Reporting
Through monthly reports, we provided Gary with detailed insights into website traffic, keyword rankings, social media engagement, and lead conversions. This data-driven approach helped us refine strategies and ensure continued growth.